There are people behind cosmetics.

Our History

Our fascinating journey began in 2004 of the year, when passion and enthusiasm entered a dynamic market for hairdressers. Our first store in the vibrant Jagiellonian street SzczecinIt was not only a place of sale but also a symbol of innovation. We introduced an innovative concept of wholesale sales of products from renowned brands such as Schwarzkopf and L'Oréal, which set a new direction in the industry.

Two years later, in 2006 year, we bravely introduced Italian brand Itely to the Polish market. Although this cooperation was less fruitful than we anticipated, it was a valuable stage in science and experience for us. W 2008 Another significant moment came the year - we started importing and distributing the prestigious British brand Affinage, which strengthened our position as exclusive distributors in Poland.

Year 2010 was groundbreaking - we created a distribution network EKFThat changed our business. An innovative approach to distribution and training has enabled us to develop quickly, gaining the market with unprecedented momentum. W 2012 year we reached the first million zloty sales, which was a proof of our success and unwavering determination.

Unfortunately, in 2014 year we had to face the challenge of breaking up and splitting Affinage brand into two smaller companies – ASP and Leyton House owned by Affinage's associates. They began to compete directly with each other and this led us to redefin our strategy and complete the distribution of two Italian brands of lower quality.

Without waiting, already in 2015 We have established a unique cooperation with the German premium brand: Glynt, opening a new chapter in our history. This initiative has resulted in the 2019 A year of introducing a turquoise management system, which revolutionized our approach to business, stressing that people are the heart of the company.

After the COVID pandemic-19, our main instructor, Dawid Malczyk, has gained international recognition, which allowed us to extend our educational activities across Europe. W 2022 The year we were honored as the best distributor of Glynt brand in the world, which was a confirmation of our world class.

Brand development was so fast that to the end 2023 we doubled the number of employees and started building a copper-dynarodium logistics center EKF.

W 2024 year, with courage and vision of the future, we decided to rebrand and expand to new markets in the Czech Republic and Slovakia, opening a new chapter of our multi-national distribution platform. Our new mission and vision, which we will soon reveal, will surely inspire generations to come.

Our company history is also a story of continuous passion, perseverance, innovation and determination to pursue excellence. We never give up!

OUR VISION

Our vision is an expression of our commitment to higher customer service standards, providing them with exceptional services that go beyond normal expectations. We are proud of our ability to combine outstanding products from leading manufacturers in the world, with our deep knowledge of the management of hair salons. Our goal is not only to deliver products as a traditional barber shop, but also to transfer value through our expertise and ecological solutions for the industry.

Our approach to recruitment and training of our employees distinguishes us. Instead of traditional trade representatives, we invest in the development of real advisors. Our experts, thoroughly trained by qualified staff, become not only suppliers but true partners for each hair salon, supporting them in their pursuit of excellence and innovation.

OUR MISSION

The mission of our company is to revolutionise the standards of service in the hairdressing industry, by providing unique, ecological products and innovative solutions for the management of the hair salon. We strive to ensure that every hair salon we work with can provide the highest level of services using our expertise and products of the highest quality. Our goal is not only to deliver products, but also to build sustainable partnerships and help our customers achieve their business objectives. We believe that the success of our customers is also our success, and our commitment to ecology and innovation contributes to positive changes in the industry.