Italian roots
The brand was created in the salon and keeps a professional look at consulting, caring and customer experience.
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MARK IN PORTFOLIO EKFMY.ORGANICS was founded in 2012 by brothers Alessandro and Alberto Lievore. Their family salon in Carrè, Veneto, dates back to 1967. The brand combines Italian hairdressing craftsmanship with carefully selected ingredients and the sensory experience of a treatment.
MY.ORGANICS ♪ The world of brandsRoots MY.ORGANICS reach the family barber shop Lievore open in 1967 of the year in Carrè, Veneto. Alessandro and Alberto Lievore developed their hairdressing experience there. W 2012 The year they introduced their own makeup brand Made in Italy.
Its perspective combines Italian craftsmanship, selected plant ingredients and sensual experience. The products are intended to support both the hairdressing effect and the way in which the customer experiences care: smell, touch, massage and calm rhythm of the service.
Offer includes hair and scalp care, professional rituals Head Spa, body cosmetics and smells. The different lines differ in their operation and method of use. A well selected ritual does not mean the use of all products simultaneously.
The brand was created in the salon and keeps a professional look at consulting, caring and customer experience.
The manufacturer uses ingredients of natural origin and selected organic and biodynamic raw materials. Specific declarations and certificates check for the selected cosmetics.
MY.ORGANICS develops care in which the application technique, massage and smell are important. Cosmetics and the way they work form a common experience.
The starting point is the scalp and consultation. The brand gives the salon both cosmetics for everyday needs and products for extended rituals.
MY.PURE, MY.CURLING and RESURRECTION show three different directions: daily care, definition of curls and nutrition of sensitized hair.
Working with consistency, smell and technique of the procedure allows you to develop a care service. Products are part of the ritual, not the whole ritual.
Meet 26 lines and areas of offer: from daily care to professional services. Choose a category, search for a product or check its use at home and salon.

Head skin in first place
Care tailored to excess sebum, dandruff, hair sensitivity or weakness. Includes washing, nutrition, concentrates and preparation for treatment.
Consulting and arrangement of the scalp program; selection of products and frequency of use.
Continuation of individually selected care. Not every concentrate replaces the everyday shampoo.
Shampoo to clean the scalp with excess sebum.
Shampoo supporting the skin care of the scalp and weakened hair.
Shampoo for skin treatment with dandruff and collected epidermis.
Conditioner supporting softness of hair and comfort of the scalp.
Mild shampoo with oil ingredients for sensitive skin.
Chamomile oil soothing and care supplement.
Concentrated preparation for targeted skin care with dandruff.
Potion for skin care program with excess sebum.
Concentrate of Baicapil® for the skin care of the scalp and weakened hair.
Preparation with AHA acids preparing the skin for further treatment.
Care spray for the scalp with biotin and ginseng.
Spray moisturizing and supporting hair protection against contamination.
Refreshing spray with aloe vera and marigold, for the comfort of the scalp.
Gentle enzyme peeling for cleansing the scalp.
Moisturizing serum for the scalp, face, neckline and hands.
Liquid enzyme peeling to prepare the skin for treatments.
Plastics for a specialized program; selection and rules of use of talks from EKF.
Lotion and spray set for regular skin care of the scalp.

Cleansing and reset of care
Line for matt hair and exposed to contamination. It combines the stage before washing, cleaning and nutrition, helping to remove sediments and prepare hair for further care.
Selection of cleaning and chelating for condition and porosity of hair.
Cleansing routine; Scrub and spray before washing apply as instructed.
The preparation before washing removes sediment and supports the correction of porosity.
Cleaning shampoo with light gel consistency.
Conditioner combining lightness, softness and protective care.
Gentle scalp peeling for use before shampoo.

Light and Aware Care
A line that puts a high proportion of ingredients of natural origin. Includes full ritual: washing, conditioner, two-phase preparation, oil and richer butter before washing.
Hair care ritual selected, including nutritional application before washing.
Shampoo and conditioner as a base; spray or oil depending on the length needs.
Shampoo giving softness and shine, with a high share of ingredients of natural origin.
Conditioner that nurtures and supports combing and shine.
Two-phase moisturizing and care spray to finish the routine.
Jojoba and apricot oil, nourishing without overburdening.
Rich compress before washing with shea butter and oil.

Turn, elasticity and hydration
Complete ritual for curly hair. From mild washing to defining curls, with emphasis on softness and flush control.
Choose a way to wash, eat and finish to the strength of twisting and porosity.
Regular care of curls and refresh their shape without unnecessary load.
Gentle washing of curly hair with moisturizing plant extracts.
Conditioner for curls with argan oils and macadamia.
Spray that emphasizes elasticity, softness and turning glow.
Gel to define curls with a slight fixation.
Vegetable powder for moisturizing care and combing curls.

Hair Care Needs Rehabilitation
Line with goji berries for weakened hair and in need of more intensive care. Preparations without flushing differ in lightness and destiny.
Intensive care, hair preparation and matching of finishes to their thickness.
Shampoo and mask as a base; light mist or richer Angel Potion depending on the hair.
Shampoo deeply cleansing, preparing hair for further treatments.
Shampoo tending weakened hair, with an extract of goji.
Intensive mask supporting softness, structure and shine.
A richer combing preparation without flushing, especially for stronger hair.
Lighter mist without flushing for combing and moisturizing thin hair.
Oil to be finished after drying, limiting the canning and adding shine.
Mineral hair care spray requiring nourishment.
Hair perfumes with pachala's notes, bergamots and geranium.

Moisturisation and softness
Dry hair care and after treatments. It is complemented by styling products that combine nutrition with hairstyle control.
The ritual of washing and eating and the choice of finishing to the extent of drying.
Daily moisturizing base and appropriate preparation without flushing.
Moisturizing shampoo for dry hair, also after treatments.
Conditioner with yogurt and cocoa butter, improving softness.
Conditioner without flushing with aloes and lavender.
Dry-hair serum, smoothing and restricting flushes.
Styling serum, giving volume, shine and stronger fixation.
Light foam for natural volume and soft fixation.
Foam for a more pronounced volume and stronger fixation.
A gas-free lacquer for flexible fixation of hairstyles.
Gas-free lacquer for stronger styling durability.
Hair perfumes with bergamot notes and roses and argan oil.

Light volume for thin hair
Line for thin and unfull hair. Allows you to choose a light nourishment, a product to lift and refresh between washing.
Preparation of hair for modeling and volume building without excessive loading.
Shampoo with a light conditioner and spray or dry shampoo if necessary.
Shampoo for thin hair in need of lightness and fuller appearance.
A conditioner for thin hair, with a damascena rose and butter shea.
A mask that cares for thin hair, supports softness and volume.
Gas-free spray that supports volume and shine.
Dry shampoo absorbing sebum and refreshing volume.
Spray with salt from the Dead Sea to beach waves and textures.

Smoothing and Care After Surgery
Line for damaged hair, rough and harder to control. It combines nutritional care with products that give softness and shine.
Selection of care after chemical treatments and control of flush during modeling.
Shampoo and deep conditioner, supplemented with selected serum or spray.
Shampoo with argan oil and proteins for weakened hair.
Deeply conditioning care for dry, damaged lengths.
Lotion smoothing with silk proteins and argan oil.
A preparation that nurtures the length and supports their softness and elasticity.
Spray shiny with argan oil, avocado and almond oil.
The serum supports care and protection in thermal styling.

Cleansing and refreshing
Line for regular cleansing and care of the scalp. Shampoo and conditioner are a base, and paste, gel and wax are only used for styling.
Cleansing care and product selection for natural or stronger finish.
Washing and nutrition tailored to your needs; select the styler according to the desired grip.
Cleaning shampoo with lavender and rosemary, for regular care.
Conditioner that nourishes the hair and supports the comfort of the scalp.
Paste for soft fixation and matt finish.
Strongly fixative gel with extracts of flax and almonds.
Modeling wax with stronger grip and matt effect.
Wax for modeling and highlighting hairstyle structure.

Anti-frizz care and professional treatment
Line for hair swelling, after treatments and requiring stronger moisturizing. Separates products for washing and nutrition from intensive treatment preparation.
KERATIN INTENSIVE PLUS+ uses a professional according to brand protocol.
Shampoo and conditioner can supplement care after consulting the hairdresser.
Strongly moisturizing shampoo for hair splashing.
Conditioner for dry hair, loose and after treatments.
Professional preparation intensively moisturizing and smoothing.

Color, blonde glow and care
Hair care dyed with a separate neutralizing product yellow tones. Protecting the condition and refresh the tone are different tasks.
Care after coloring and choosing a home routine for tone and condition.
Shampoo and conditioner for color; No-Yellow only when the aim is to cool bright hair.
Mild shampoo for colored hair and maintaining the shine of color.
Conditioner for colored hair, with butter shea.
pigmented shampoo neutralizing yellow tons of blond and gray.

Nutrition and Elegant Finish
Care with proteins and vegetable ingredients for hair in need of strengthening. Three steps lead from cleaning to finishing without flushing.
Hair care after treatments and choice of modeling preparation.
Shampoo, conditioner and cream left on your hair, depending on your needs.
Shampoo with hydrolyzed proteins, linen and nerols.
Conditioner with almond oil and jojoba and olive extract.
Non-flushing cream supporting moisturizing, shine and hair care.

A Gentle Daily Care
Children's line including washing, easier combing and body care. Foam and spray forms simplify everyday rituals.
Gentle washing and combing of the youngest customers' hair.
Products used by the maintainer in accordance with the intended purpose and indications on the packaging.
Baby foam with oat, marigold and chamomile.
Conditioner in spray to facilitate combing of children's hair.
Body lotion with aloe, marigold and chamomile.

Salts for scalp rituals
Dead Sea salts and Himalayan salts in mixtures with essential oils. They are part of a professionally selected ritual, not a substitute for shampoo.
Selection of salt, proportion and massage techniques under the programme Head Spa.
Domestic continuation of talks with the educator; do not use mixtures at any concentration.
Dead Sea salt with tulsi and rosemary oils.
Pink Himalayan salt with lavender, pine and lemon.
Pink Himalayan salt with sage oil.
Himalayan salt with cypress and anise oils.

Vegetable stage Head Spa
Botanical mixtures to prepare infusions used in rituals. The choice of herbs and the application method are based on the protocol and the needs of the scalp.
The plant stage of the ritual, combined with consultation and appropriate application technique.
The way you can use your home requires instruction. These aren't drinking products.
Rosemary botanical mixture for scalp ritual.
Sage mix for a cleansing-care ritual.
Lavender blend for a soothing care ritual.
Jałowcowy botanic mixture for professional care.

Compressors and masks of the scalp
Three types of wraps allow you to adjust care to dryness, dandruff or excess sebum. This is a stage of the procedure requiring diagnosis and proper preparation.
Custody compression selected for skin and protocol Head Spa.
Continue your home routine with the products recommended after the procedure.
A nourishing, refreshing and soothing compress to the scalp.
Cleansing and softening skin compresses with dandruff.
Mineral skin care compress with excess sebum.

Oil component of the ritual
Clean essential oils are a concentrated component of professional work. Their selection and dilution are part of the procedure protocol.
Individually selected component of mixtures for the ritual.
Do not apply the concentrate directly or treat it as a ready-made product for daily care.
Lavender oil for professionally selected mixtures.
Rosemary oil for scalp rituals.
Basil oil for professional rituals.
Junior oil for care mixtures.
Lemon oil for selected mixes.
Sage oil for professional care.
Tea tree oil for rituals.
Sweet orange blend oil.
Concentrate of essential oil from the brand offer.
Palmarose oil for professional mixtures.
Cayput oil for care rituals.
Ginger oil for professionally selected mixtures.

Oily skin and hair care
Two neem preparations complement the skin-oriented care of the scalp and condition of the hair. They vary in form and method of incorporation into the ritual.
Oil care step after consultation and assessment of the scalp.
The application method choose with a hairdresser for a particular preparation.
Neem oil enriched with vervain, lemon and lemon grass.
Potion with neem oil for skin care of the scalp and hair.

Smell as part of your experience
Inner fragrances and products to the point application complement the atmosphere of the procedure. They do not replace washing or care of the scalp.
Building a coherent, sensual experience Head Spa.
Candle, smell of interior or roll-on according to the product's purpose.
Scented candle to create a peaceful atmosphere of ritual.
Smell to point application, inspired by energy and vitality.
Roll-on fragrance inspired by harmony and balance.
Roll-on fragrance inspired by comfort and relaxation.
The smell of the interior to fill the atmosphere of the ritual.
Scent spray designed for rooms.
Smell in the interior with a relaxing character.

Hair and body in the summer season
Vacation care includes separate hair preparation and protective body cosmetics. These are not replacement products.
Recommendation of care tailored to the planned exposure and hair needs.
Use hair spray and body product according to the package instructions.
Hair care spray exposed to sun, salt and chlorine.
Body protective spray with UVA/UVB and SPF filters 30.

Day, Night and Complementary Care
Facial care has its own rhythm and separate needs. Creams, serum and masks can be adjusted to the time of day and expected comfort.
Complements professional cosmetic recommendation for the customer.
Daily cream and selected serum or mask as intended.
Day cream moisturizing and supporting the softness of skin.
Nutrient night face care cream.
Moisturizing serum for the night with aloe vera, bloodbath and marigold.
Flakes for eye care with gink and hyaluronic acid.
Hydrogel mask for moisturizing and smoothing skin appearance.

Softness, smell and everyday comfort
Cosmetics for washing and body care complement the brand world. Separate preparations are responsible for cleansing, feeding and mouth protection.
Complementary care and sensory recommendation for the customer.
Washing, lotion and hand care as a simple daily routine.
Moisturizing body gel with aloe vera, green tea and cannabis.
Body lotion with sweet almond oil.
Gentle soap with grenade extract for daily washing.
Blossom soap refill Hand Soap.
Nutritional hand care with almond oil and cocoa butter.
Shea lip balm with jojoba and butter.

Venice's Inspiration With Scent
Perfume and interior fragrances form a separate area of the brand. They vary in their purpose, so the product does not replace a skin or hair makeup.
Scented space binding and supplementing the customer's experience.
Choose the product to the right surface: skin, hair or interior.
Smell with the notes of oudu and tobacco, inspired by Venetian elegance.
Scented composition of tobacco, floral and spices.
The smell of the interior with notes of cloves and cinnamon.
A candle made of natural wax with vanilla character.

Highlighting of the twist and shape
Modeling products can also be found in care lines. The complementary styler helps to highlight curls and reduce the flush.
Finish tailored to the type of cutting and natural turning.
Repeating the effect of the hair salon using a small amount of product.
Preparation without flushing to refresh curls and to control flushes.

Dietary supplements
The brand also offers dietary supplements. It's a separate category that doesn't apply to hair or skin like cosmetics.
Information on composition and conditions of use will be provided EKF on the basis of the label.
Use according to label; this part of the guide does not constitute an individual recommendation for supplementation.
Dietary supplement with a separate category of brand products.
Dietary supplement; composition and use check on the label.
Dietary supplement from the offer MY.ORGANICS.
Dietary supplement; rules of use shall be laid down by the manufacturer.
Product from the category of supplements, in the form of syrup.

Routine in one set
The sets combine products of a specific line or ritual. Gift and travel variants are available, and selected kits are part of the treatment offer.
Choose a set for your needs and planned care.
The travel option facilitates the continuation of the routine away from home. The composition of the set confirm before choosing.
A set of products to continue the selected care ritual.
Set for professional care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
A set of products to continue the selected care ritual.
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The guide shows the types of products and their purpose. Choosing a shade, available capacity and offer in Poland you will confirm with EKF. Products for chemical services are intended for professional work.
Start with the needs of scalp and hair. Then choose the line and the next stages of the ritual.
In the salon you can combine scalp assessment with care MY.SCALP and stages Head Spa. Salts, herbs, oils and compresses require a protocol rather than any combination.
Learn brand training →Choose a line for the dominant need: Dry Hydrating, Thickening to volume, Colour Protect to color care or We.Curling to curls. The skin of the head and length may need other cosmetics.
See shop for your homeAcademy MY.ORGANICS and MY.TEAM team develop knowledge about products and techniques. Z EKF discuss training on scalp, rituals Head Spa, care and implementation of the brand in the salon.
Talk to me. EKF →MY.SCALP is a wider range of targeted scalp care. PURIFY provides a basis for regular cleansing and nutrition. MY.RESET concentrate on cleaning sediments and hair care exposed to contamination. The choice depends on the identified need.
HYDRATING focuses on moisturizing and softness. RESTRUCTURING responds to the needs of weakened and rough hair. RESURRECTION develops more intensive care with goji; light mist and richer Angel Potion are not interchangeable products.
No. Salts, herbs, concentrated oils and compresses are part of the protocol. At home continue care with cosmetics and the application method recommended by the hairdresser.
No. Lines have different recipes, proportions of ingredients and markings. The declaration of naturalness, organic ingredient or certificate always refers to a particular product.
MY.CURLING includes washing, feeding and defining a turn. Wetting length, fixation strength and drying method select for type of curls and porosity.

The offer includes the care of scalp, hair and professional rituals Head Spa. It uses, among others, oils, salts, herbs and products tailored to different needs.The hairdressing salon can build a service around the consultation, selection of care and customer experience. The brand is aimed at professionals who want to develop specialization in conscious care.

The manufacturer develops education through MY.TEAM Academy and program MY.TRAINING. Offer EKF you will find the scalp theme, work with trichocamera, coloring and Head Spa. Science combines knowledge of products with the principles of consultation and conduct of treatments. The scope of implementation can be discussed taking into account the experience of the team and the direction of development of the hair salon.

Home care allows you to continue with the recommendations discussed in the salon. The brand offers, among others, shampoos, conditioners, masks and products without flushing. Individual lines respond to the needs of colored, dry, thin or curly hair. The selection of products is part of a professional recommendation, not an accidental choice from the shelf.
Write to EKF. We'll talk about the brand, the needs of your hair salon and the opportunities for cooperation.